The rise of consumerism and the new digital economy are forcing even greater changes in the way health care is delivered and how providers interact with patients. The American Hospital Association has created The Value Initiative to provide thought leadership on the issues of affordability and a new webpage that will serve as the hub for the latest on innovative disruption in health care and the opportunities and challenges that lie ahead for hospitals and health systems. There you will find the latest news about what is impacting the field, with perspectives from thought leaders.